Continuing from my last post but with a markedly different illustration of how Facebook acts, the peer recommendation brought light to a fascinating development.
A friend invited their entire list to a company they thought was 365Sales. Instead, they clicked on Sales 365. Sales 365 blatantly copied my company’s logo. The administrator of the page was a Malaysian student.
I am unaware why they copied the page. My presumption is that this is done commonly and people do it in the hope that searchers incorrectly are directed to their page when someone searches for the correct source.
Shocked with what was on the screen, I immediately found the Facebook department that deals with infringements of Intellectual Property. Within 5 hours Facebook had entirely removed the Sales 365 facebook group.
Although it was an annoyance, the whole process illustrated how powerful Facebook is, as it acted as a court so swiftly and powerfully.
Don’t mess with Facebook
Wednesday, October 13, 2010
Tuesday, October 12, 2010
Peer recommendation
Out of all the marketing strategies online strategies, the most cost effective solution whilst reaching a large audience appears to be being able to recommend a facebook page to all your friends.
According to Forrester research, peer recommendations are the most likely marketing campaign to influence the target. 47% of people searching for products came from this method, whilst only 28% of people obtained information from the company website.
I am currently going through my facebook friends and seeing who is the most popular and of a different demographic. In one minute, a friend of mine can invite over 1000 people to my page. If they are generous, it will not cost the business one cent. If another friend is of a completely different friendship group, they can add their entire friendship base, assuming no mutual friends with the previous person.
For those who owe a bet and have not yet paid it is a good way of settling the score. It is nothing for the person adding the friends to do, and it allows my business to gain more members/viewers to the facebook page. If someone wants a free lunch or drink out of it that is also a welcome alternative.
With an aim of getting everyone in Melbourne initially to have heard about 365Sales, the peer recommendation is a quick and highly efficient starting point.
365Sales will be commencing on the 20th of October. It has been pushed back 2 back as the directors will be on a football trip until the Sunday and it is my birthday on the 20th so hoping it will be a lucky day!!!!!
According to Forrester research, peer recommendations are the most likely marketing campaign to influence the target. 47% of people searching for products came from this method, whilst only 28% of people obtained information from the company website.
I am currently going through my facebook friends and seeing who is the most popular and of a different demographic. In one minute, a friend of mine can invite over 1000 people to my page. If they are generous, it will not cost the business one cent. If another friend is of a completely different friendship group, they can add their entire friendship base, assuming no mutual friends with the previous person.
For those who owe a bet and have not yet paid it is a good way of settling the score. It is nothing for the person adding the friends to do, and it allows my business to gain more members/viewers to the facebook page. If someone wants a free lunch or drink out of it that is also a welcome alternative.
With an aim of getting everyone in Melbourne initially to have heard about 365Sales, the peer recommendation is a quick and highly efficient starting point.
365Sales will be commencing on the 20th of October. It has been pushed back 2 back as the directors will be on a football trip until the Sunday and it is my birthday on the 20th so hoping it will be a lucky day!!!!!
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