Peer recommendation

Out of all the marketing strategies online strategies, the most cost effective solution whilst reaching a large audience appears to be being able to recommend a facebook page to all your friends.

According to Forrester research, peer recommendations are the most likely marketing campaign to influence the target. 47% of people searching for products came from this method, whilst only 28% of people obtained information from the company website.

I am currently going through my facebook friends and seeing who is the most popular and of a different demographic. In one minute, a friend of mine can invite over 1000 people to my page. If they are generous, it will not cost the business one cent. If another friend is of a completely different friendship group, they can add their entire friendship base, assuming no mutual friends with the previous person.


For those who owe a bet and have not yet paid it is a good way of settling the score. It is nothing for the person adding the friends to do, and it allows my business to gain more members/viewers to the facebook page. If someone wants a free lunch or drink out of it that is also a welcome alternative.


With an aim of getting everyone in Melbourne initially to have heard about 365Sales, the peer recommendation is a quick and highly efficient starting point.


365Sales will be commencing on the 20th of October. It has been pushed back 2 back as the directors will be on a football trip until the Sunday and it is my birthday on the 20th so hoping it will be a lucky day!!!!!