When looking at a billboard in the city, the marketing who decided the design, location etc have a very difficult task of figuring out how successful the campaign has been.
I was recently talking to a friend who was doing an assignment on Holden. She just logged onto the website to gather some information and closed the site pretty quickly.
Within 15 minutes a pop up appeared on her computer asking if she would like any information on the business or was interested in a test drive. She was very impressed and gave her email and asked for information
Shortly after, Holden sent an email from a customer service employee asking if the information provided was accurate for her needs and if there was anything else they could do for her.
Although a highly targeted procedure like this is costly, it has revolutionsed the way marketers can be in contact with consumers. If the company can manage to appear genuine and act as if it wants to help the web browser, they will not appear intrusive and will gain their trust.
http://www.365sales.com/ now has 266 members on facebook and will be looking at techniques such as these as the business will place a great emphasis on customer service. We are hoping that the site will be operational in about 4 weeks.
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