On a recent trip to Glenferrie Road in an attempt to attract some businesses to 365SALES, I was informed by an employee how popular his business had become.
In a term that was foreign until the last few years, the gentleman had no hesistation telling me the ranking position this particular furniture shop had on Google in regards to their SEO.
I cannot remember the name of the company, but if I typed into Google Melbourne Furniture they would be listed as number 2, Cheap Furniture Melbourne number 3, Furniture online, number 5 etc.
With so much business being conducted on and through the Internet e.g. typing in Melbourne Furniture and knowing there is one on Glenferrie Road, the employee was valid in telling me of the companies position on Google.
As discussed in class, a large portion of browsers are unlikely to go as far as the second page on Google. Subsequently, if the business is serious about using search engines to optimise their business, management must find a way to ensure that some key word associated with their business places them high on the list.
A good example is insurance. When a young person looks for insurance for the first time, they are unlikely to have an loyalty to a particular brand. The common first step is to type into Google 'cheap insurance' have a look at the first few that come up and choose from them.
The 365Sales facebook page currently has 203 members, up from 13 members when I wrote my last blog. If that trend continues the page will have 3170 likes when the next blog is posted. The site will hopefully be running in 4 weeks time and lots of work is currently being done behind the scenes to make it a success
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