Getting members is not an easy thing for any internet business. I spoke to someone who suggested that buying an E-mail database through the internet is a good form of E-marketing, as it enables the site to reach a large audience.
After initially being entertained by the thought, my optimism has subsided towards the idea. Most likely, the email received by the potential member will go straight into the junk mail. If it were to make it into the inbox, the recipient would probably think it is just spam.
As long as it might take, building an E-mail database from scratch could be the most sensible option to develop a brand. It would be unfortunate to develop a poor reputation of a spammer in such an early stage of the business.
Once the business has been established and reasonably well known, a purchased E-mail database is definately a possibility.
Other forms of marketing, which are less intrusive, will be used to gain broad access to potential members, but studies have shown that E-mail databases are a risky investment.
So our current membership base stands at 13 (close friends) as we have not officially invited people to join our facebook.com group 365SALES.
Whether you join now or in a few weeks I am not fussed. First sale is looking to be late September. Dont miss out
"...the recipient would probably think it is just spam". And they'd be right, wouldn't they? To you it's a meaningful piece of communication, but to someone who didn't ask for the message to be sent to them, it's simply an unwelcome intrusion.
ReplyDeleteSo something to think about... how can you add sufficient value to your customers so that they WANT to hear from you?